Makeup is not just for women anymore. Many men are choosing to enhance their appearance with cosmetics. With several brands on the market now for makeup customized for men, the men's makeup trend seems to be here to stay.
Mens Products Available at Sephora.
Sephora now has a section designed just for men. Included in this section is of course skin care, hair products, shaving products, and more. Another interesting section is the “Complexion Enhancers.” What is a “complexion enhancer?” Makeup! Call it like it is Sephora!
Included in this section are foundations, concealers, and tinted moisturizers. Also blushes, eyeliners, brow liners, and bronzers. The main company that Sephora offers with cosmetics for men is Jean Paul Gaultier Monsieur. Jean Paul Gaultier Monsieur offers the full range of men’s products including skin care, fragrance and discreet makeup.
Mens Cosmetic Company: Studio5ive.
Studio5ive was created by Ben Coler, a cosmetic and skin care specialist, in 2000. This company has a full range of products from skin care to cosmetics that are developed and manufactured just for men. Studio5ive probably offers the greatest variety of products when it comes to men’s cosmetics. Along with great information on their website that offers step-by-step instuctions on how to use the products. The company has used more masculine packaging and includes discreet shipping.
Mens Cosmetic Company: 4VOO.
Beginning in March of 2003, 4VOO, pronounced “for-vous,” is a Canada based skin care and cosmetic company for men. 4VOO offers a more basic line with products like foundation, concealer, powder and bronzer. They do offer sets that range from basic, essential, enhanced and extra so it will be easy for any man to get started in their skin care and cosmetic line. On their website can be found many testimonies from everyday men as well as celebrities and skin care professionals.
Of course men do not have to choose to use makeup that is specified just for them. With most makeup companies offering a wide variety of products and formulas, many men would be able to find a cosmetic that worked for their skin type.
Shopping online will offer men the most discreet opportunity to purchase skin care and cosmetics. Although they may not receive the expertise that some men might need to get started in cosmetics. Purchasing from an home-based cosmetic company like Mary Kay may give a man better information as well as being able to find the right colors and formulas.
References:
- Sephora website, (Online), April 24, 2009.
- Studio5ive website, (Online), April 24, 2009.
- 4VOO website, (Online), April 24, 2009.
 |
 |
 |
 |
 |
