Mineral make-up is more than just a trend it's a revolution! Finally there is make-up that is as good for your skin as it is for your appearance. ID Bare Escentuals was one of the first to develop an all-natural mineral foundation and they're now one of the most popular and most innovative cosmetics companies in the world today.
What is bareMinerals?
bareMinerals is an all-natural, mineral foundation that goes on like a powder, but goes on and covers more like a cream foundation. It contains only five ingredients: titanium dioxide, zinc oxide, mica, bismuth oxychloride and iron oxide. Because it is all-natural, it hydrates and heals the skin and it is claimed that it is so pure you can actually sleep in it! bareMinerals foundation contains natural sun protection at an SPF 15.
bareMinerals is good for every skin type, but provides special benefits for anyone with sensitive skin, acne, rosacea, facial scarring or recovering from surgery. Its formula is gentle, healing and hydrating, so it reduces redness, dehydration and conceals imperfections without exacerbating them.
The make-up line has branched out to include blush and eye colours, as well as mascara, lip gloss and lipstick. They have also added a skin care line that is formulated from pure minerals.
History
In 1976 Bare Escentuals opened in Los Gatos, near San Francisco. It was a small store, selling earth mother-type beauty products, but among them was an all-natural powder, sold by weight, that helped to heal and conceal skin concerns such as rosacea, scars and sensitive skin.
In 1994, Leslie Blodgett took over the company and recognized the potential in this powder specifically. Realizing the strangeness of the product, she knew it would be a struggle to market, so she targeted women with severe skin problems who would have struggled with other cream and liquid foundations on the market.
In 1997 she began selling the reformulated powder (now known as bare Minerals) in infomercials and on shopping channels and the business began to really take off. Now it is one of Nordstrom's and Sephora's best-selling brands, and has added lip gloss, lipstick, eyeshadows, and a skin care products to its line. Blodgett is still easy to find on television, selling her revolutionary mineral foundation.
Noted Products
: The revolutionary all-natural mineral foundation is Bare Escentuals best-selling product. It can be applied evenly for natural, luminscent coverage, applied more heavily for concealing purposes under the eye or over blemishes and redness and is quick and easy to apply.
bareMinerals
Mineral Veil: The Bare Escentuals version of a translucent powder, but unlike any translucent powder you've ever seen before. It sets the bare Minerals foundation for longer-lasting effect, and though completely translucent, gives the skin an added radiance and luminoscity. Women with oily skin can apply Mineral Veil first to keep the natural oils of their skin from absorbing their bare Minerals foundation.
Bare Escentuals Get Started Kits: These kits are an introduction kit to Bare Escentuals mineral make-up and contain everything you need to get started. They contain two shades of bare Minerals foundation to ensure you get your perfect match, bareVitamins Skin Rev-er Upper (a vitamin boost to prep your skin), Mineral Veil, Warmth All Over Face Colour (like a bronzer), three application brushes (two for foundation, one for concealing) and a how-to DVD that explains how to use everything in the kit.
: A brand new product that has already won awards. It is a blemish and acne treatment in powder form that you can wear under your everyday make-up and at night to help to heal and clear skin. It contains sulphur, a powerful bacteria fighter and zinc that helps to reduce redness and conceal blemishes.
Rare Minerals Blemish Therapy
